This is a Pitch for Aljazeera America branding. The pitch was participated by the eight best companies in New York City and the competition was heated. This is one of three concepts done at UVPH and we went all the way through finals. I am still very happy and proud on this concept and also honored to have the opportunity to be part of this experience.
The Aljazeera logo has always been the main element of the network brand and this concept will re-introduce it to the american audience in a way that is subtle, but with a strong graphic aesthetic. The viewer will gradually become familiar with the logo and what it represents. A clear and simple message and a trustworthy point of view.
We are using the logo and its elegant curves in a fluid choreography of overlapping shapes and transitional elements that will become the vehicle for information to the viewers.This motion will gradually reveal parts of Aljazeera's logo and On-air messaging so the brand will slowly gain a placement in the Americans everyday source of news.
Produced by: UVPH
Creative Direction, Art Direction and Design:
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